About.

After many years working in tier-one management and technology consulting firms (Accenture, Microsoft, Avanade) and implementing numerous projects, we were left wanting a better way to help our clients achieve higher profitability and delight their customers. This is where Maxinnovate Global begins.

We discovered the gap between business strategy and IT implementation, as CRM projects are not IT or software implementation projects.

We developed a smarter methodology to fill that gap between business and CRM implementation by focusing on CRM business capabilities that are important for business success and customer satisfaction.

According to Bain and Gartner, CRM is the most effective management tool, which, if implemented successfully, can increase customer retention, conversion and acquisition and reduce customer churn.

There are more than 100 CRM capabilities and functionalities, and a company has no resource and time to implement them all, so strategic prioritisation is key to focusing only on capabilities and functionalities that has a real impact on business revenue and customer satisfaction.

We are technology independent, whether Microsoft, Salesforce, Oracle, SAP, Zoho, Hubspot, or Keep, we believe the business strategy has to determine the high-impact capabilities required, and vendors will be selected after that.

Max helps organisations reimagine and automate their marketing, sales, and customer service processes to build a customer-centric organisation using the most advanced technologies.

As the founder of the CX & CRM Academy, he empowers businesses with cutting-edge strategies to enhance customer experience and drive digital transformation. With over 20 years of experience, he specialises in business analysis, system design, CRM, sales and marketing automation, and system implementation & integration across industries such as government, higher education, banking and finance, sports and utilities.

His consulting career spans the Middle East, Europe, and Australia, working with top organisations to implement customer-first strategies. Max is a Microsoft Certified Professional (MCP), Microsoft Certified Trainer (MCT), and Microsoft Certified Technology Specialist (MCTS), and a Certified Customer Experience Professional (CXAC). Learn more at maxsabet.com.

Sana helps growth-oriented organisations to achieve their vision and goals, and make their customers happy. He helps them to merge the gap between business needs and information technology implementation.

He has over twenty years of accounting, information systems and financial services experience, including various mergers and acquisitions.

He specialised in medical, higher education, banking and finance, and non-profit sectors.

Sana has coaching, development and implementation experience in the Middle East, Australia and the Pacific.

Sana is a member of the Australian Institute of Company Directors.

Archer excels as a Power Platform Solution Architect and Technical Consultant, specializing in transforming business operations through strategic CRM solutions to enhance customer engagement and organizational efficiency.

With a rich career spanning over twenty years, Archer has developed profound expertise in CRM system architecture, process automation, and technology integration, with a special focus on Power Platform's capabilities. His work has spanned diverse sectors such as government, education, finance, utilities, and energy.

His global consulting experience, which includes the Middle East and Australia, brings a comprehensive perspective to his roles. Known for crafting tailored CRM solutions, Archer's skills lie in aligning technology solutions with unique business needs, fostering growth and enhanced customer relationships.

Our Office

Capitol Grand
South Yarra, Vic 3141

Hours
Monday - Friday
9am - 6pm (AEST)

Contacts
+61 3 9013 4847
contact@maxinnovateglobal.com